This is awatown. A place where confidence, authenticity, and diversity converge. awatown is more than a brand, it’s a vehicle for self-expression and aliveness. At awatown, we strive to provide the highest versions of fashion and style at affordable, accessible prices. Here, high fashion is tethered to your unique individuality. Our founding principles guide us toward a more creative, inclusive, and diverse future.

This is Your town, His Town, Her Town, Their Town - This is awatown.

Our Story

Founded in 2020 with roots in Nigeria, awatown is a B2C e-commerce brand that delivers diverse fashion to an expanding global community. 

The turbulence and uncertainty of the times generated a growing need for accessible fashion. More than that, the world demanded style solutions that broaden our horizons and push the edges of what’s possible. This is what inspired awatown’s inception. Our distinctive pieces transcend one culture alone. Instead, we pull from a vast range of cultures and traditions, curating a colorful mosaic of high-fashion items. We deliver exquisite fashion that spans multiple styles worldwide.

Our Mission

Regardless of the difficult nature of the last few years, awatown remained dedicated to its mission. We’re here to serve the ever-evolving and ever-transforming fashion needs of a diversifying culture. 

Not only do we believe in affirming our buyers’ identities, but we want to make it easier than ever to do so. We elevate inclusivity, authenticity, and the very essence that makes you, “you.” We want our customers to feel proud of who they are. Your fashion is an extension of what makes you intrinsically unique. awatown is in service to your self-expression, and our mission reflects that every step of the way.

Our Vision

Your style should speak for itself. We envision a world where it’s possible to dress how you feel, without breaking the bank to do so. Cultivating a sustainable, affordable, accessible, and high-quality fashion e-commerce brand takes intention and effort. This is why we infuse careful creativity into everything we do.

We hope to cater to the needs of an expanding global community with artistic pieces and limitless fashion choices. 

Our Collection

We hand-pick every piece in our collection to connect customers with only the finest quality in fashion. Our collection is both comfy and chic, offering a blend of versatility and practicality to each curated piece. Choose from a wide selection of clothing and accessories for men and women alike.

We offer:

• T-shirts
• Hoodies
• Sweatshirts
• Blouses
• Jumpsuits
• Tracksuits
• Swimwear
• Footwear
• Dresses
• & So much more

There’s something for everyone at awatown. And you won’t be limited to society’s confines or boxes when you choose a hand-selected piece from our inventory. Translate your dazzling internal world to your exterior. The rest of the world is sure to marvel at your distinct style.

Our Team

Our team is committed to servicing you and your fashion needs. Customer service is a value we hold close to our hearts. This is why we’ve created a product delivery model that’s as seamless as possible. 

After you’ve placed an order with awatown, choose your preferred delivery time. Depending on your location, you’ll receive your order within the estimated time of delivery. We’ve partnered with the most reliable logistics companies to ensure speedy, prompt, and easeful delivery.

Plus, if you ever have a problem with your order, our customer service team is here to serve your needs. We care deeply about our customers and want to ensure an exceptional experience with our products. Don’t hesitate to reach out to an awatown team member via Whatsapp, Facebook, Instagram, or email.

Become a Member of a Global Community

Ready to join awatown? Browse our men's & women's collections today and find a piece that calls to you.

Find a clothing brand that honors diversity, inclusion, and authentic expression. Find Your Town in awatown today.